Minnie Rose, the luxury cashmere brand renowned for its stylish and sustainable designs, is stepping into an exciting new chapter with a unique collaboration alongside Zibby Media. The two brands have teamed up to open a pop-up bookstore inside the Minnie Rose flagship store at 1019 Lexington Avenue in Manhattan. Running from October 14 through January 15, this pop-up promises to be a hub of literature, fashion, and community engagement—bringing together two worlds that have long been intertwined: books and fashion.
A Meeting of Fashion and Literature
The pop-up bookstore will feature not only Minnie Rose’s latest cashmere collections but also a carefully curated selection of books chosen by Zibby Owens, the founder of Zibby Media. Owens, who has made a name for herself as a passionate advocate for books, particularly those that inspire and uplift, is lending her expertise to curate titles that will resonate with the pop-up’s visitors.
For Owens, this collaboration is a natural fit. “Books create community in the same way fashion does—by sparking joy, conversation, and connection,” she said. Both books and fashion, she points out, have the power to tell stories that transcend time and place, shaping identities, cultures, and communities. Whether it’s the tactile experience of reading a book or the emotional connection with a beautifully crafted piece of clothing, both forms of expression offer a deeper sense of connection and belonging.
The concept for the pop-up emerged after an act of kindness from Lisa Shaller-Goldberg, the founder of Minnie Rose. When wildfires struck Los Angeles’ Pacific Palisades neighborhood, where Owens owns a bookstore, Shaller-Goldberg stepped in to offer comfort. Minnie Rose donated sweaters to families impacted by the fires, demonstrating a deep commitment to community care. This act of generosity laid the foundation for a partnership that now celebrates the intersection of fashion, literature, and community support.
The Launch Event and Exclusive Sweater Release
To kick off the collaboration, the pop-up will host a launch event on October 14. The day will start with a special lunchtime event featuring Penn and Kim Holderness, a New York Times bestselling author duo known for their heartfelt and humorous books. Following the lunch, a celebratory launch party will take place from 6 p.m. to 8 p.m., bringing together authors, tastemakers, media personalities, and fans of both literature and fashion. The evening will be filled with conversation, delicious food and wine, and, of course, a shared love of storytelling.
During the event, Minnie Rose will introduce a limited-edition sweater designed specifically for the collaboration. The “Zibby x Minnie Rose” sweater is a beautiful hand-stitched cotton-cashmere blend, which features the phrase “Totally Booked” on the front and a rose motif on the back. The sweater serves as both a fashion statement and a tribute to the power of books in shaping lives. For fans of both Minnie Rose’s signature luxury and Zibby Media’s literary expertise, this exclusive release will be the perfect addition to their fall wardrobe.
A Space for Connection and Community
Shaller-Goldberg, the visionary behind Minnie Rose, has always believed in the power of fashion to create a sense of belonging and self-expression. In her words, “At a time when loneliness feels like an epidemic, I want this pop-up to be a place where women can shop, sip wine, relax and kibbutz—a space of style, stories, and belonging.” The collaboration aims to create a welcoming environment where customers can not only explore high-quality, thoughtfully designed cashmere pieces but also engage in the world of books and literature.
Throughout the three-month run of the pop-up, Minnie Rose will host a variety of events designed to bring together fans of both fashion and books. These will include book club gatherings, podcast recordings, author signings, and literary salons—an ongoing celebration of storytelling and community. The events will provide an opportunity for fans to meet authors, discuss their favorite reads, and learn more about the creative process behind both books and fashion.
One of the most anticipated events will be a reception with Israeli author, journalist, and activist Lihi Lapid on November 12. Lapid will be discussing her new book, I Wanted to Be Wonderful, which explores themes of identity and self-acceptance. The event will offer attendees a chance to engage with Lapid about her book, the inspiration behind it, and the powerful role that literature plays in personal growth and change.
A Stellar Lineup of Authors
In addition to Lapid, the pop-up will feature a number of exciting author events throughout the season. On November 19, author Alyssa Sheinmel will share insights from her work, followed by Jennifer Breheny Wallace on December 4, who will discuss her critically acclaimed book. On December 9, authors Tracy Dobmeier and Wendy Katzman will host a joint event, while Marisa Kashino and other literary stars will round out the season’s offerings.
These events will allow customers to engage with the stories behind the books that have been carefully selected for the pop-up, creating a sense of connection between the authors and the readers who love their work. The events will also celebrate the vibrant literary culture that Zibby Owens has built through her platform, Zibby Media, which connects readers with authors, books, and podcasts.
The Shalom Sweater Project: Giving Back
Minnie Rose’s commitment to community extends beyond the pages of a book or the threads of a sweater. The brand will spotlight its Shalom Sweater Project, which raises funds for organizations aligned with its philanthropic mission. The project is part of Minnie Rose’s ongoing effort to support causes that promote healing, unity, and social good, especially for those in need.
A portion of the proceeds from the Shalom Sweater will be donated to charitable organizations, allowing customers to support meaningful initiatives with their purchase. This reinforces the brand’s mission to create a positive impact in the world, one sweater at a time.
A Lasting Collaboration
The pop-up store at Minnie Rose’s flagship will serve as a hub for fashion enthusiasts and book lovers alike. Whether you’re looking for the perfect sweater to keep you warm or a compelling book to curl up with on a cozy fall evening, this collaboration offers a unique opportunity to indulge in both passions. As the pop-up continues to draw customers and fans of both Minnie Rose and Zibby Media, the collaboration promises to create lasting memories and foster a deeper sense of community and connection.
By blending the worlds of fashion and literature, Minnie Rose and Zibby Media are redefining the retail experience. The collaboration celebrates the stories we tell through the clothes we wear and the books we read, proving that style and storytelling are truly timeless.
