American retailer Gap has announced an exciting collaboration with New York-based designer Sandy Liang, set to launch on October 10. The limited-edition collection, which is geared toward both women and children, explores themes of “modern girlhood and self-expression.” The partnership brings together Gap’s rich heritage of timeless, casualwear with Liang’s signature feminine and whimsical design elements, offering a contemporary twist on some of the brand’s most iconic styles.
In this new collection, which blends nostalgia with modern-day cool, Gap hopes to capture the essence of cross-generational appeal. According to the retailer, the collection is designed to be playful, wearable, and timeless, yet fresh enough to feel like a modern take on everyday staples. Gap’s President and CEO Mark Breitbard described the collaboration as one that “reimagines our heritage pieces into something entirely new, yet familiar,” highlighting the unique creative vision that Sandy Liang brings to the table.
A New Era for Gap Collaborations
The collaboration with Sandy Liang is just the latest in a series of high-profile designer partnerships from Gap, reflecting the retailer’s ongoing transformation. Over the past few years, Gap has teamed up with various brands and designers, each partnership offering a distinct perspective. Notable collaborations have included the LA-based golf lifestyle brand Malbon Golf, skate label Palace from London, California’s Dôen, and the whimsical New York brand LoveShackFancy. The retailer has also offered capsule collections inspired by Paddington Bear and even a collection inspired by the Broadway hit Wicked, all in an effort to remain relevant in an ever-evolving fashion landscape.
Sandy Liang’s collaboration with Gap, however, feels particularly personal, as it ties directly to her own childhood memories of wearing Gap clothes. She explained that the collection represents a creative evolution of what Gap meant to her as a young girl growing up in New York. “Growing up, Gap was the pinnacle of fashion,” said Liang. “It’s incredible that I get to co-create with such an iconic brand that I treasured so much as a child, yet is still so relevant today.”
Liang’s personal connection to the brand is the foundation for her take on the collection, titled “Sandy’s Dream Closet.” The collection draws from her fond memories of wearing Gap as a child, fantasizing about adulthood and the women she would become. By combining Gap’s signature aesthetics with her unique design voice, Liang hopes to celebrate the essence of girlhood, the power of self-expression, and the nostalgia of growing up with the brand.
The Collection: Denim, Outerwear, and Playful Motifs
The Gap x Sandy Liang collection showcases a harmonious blend of Gap’s signature classics with Liang’s modern, feminine edge. Denim plays a central role in the collaboration, with pieces designed to offer a versatile blend of comfort and style. Some of the standout items include the pleated denim miniskirt ($88), a vegan fur crop denim jacket ($128), and low-rise ’90s loose carpenter jeans ($108). These pieces speak to the designer’s ability to reimagine traditional Gap styles while giving them a fresh twist.
Liang’s reinterpretation of Gap’s iconic fleece pieces is another key feature of the collection. The oversized hoodies, such as the extra-heavyweight logo oversize hoodie ($118) and the heavyweight bow oversize hoodie ($108), have been given a playful update. The classic Gap arch logo is transformed with Liang’s distinct approach, and the addition of bow details adds a touch of whimsy and femininity to these everyday staples.
The outerwear selection within the collaboration also carries a bold yet playful feel. Notable pieces include a reversible vegan leather sherpa jacket ($268), a vegan fur half-zip pullover ($198), and a classic trench coat ($228), all of which are adorned with Liang’s signature bow detailing. These items combine high-fashion elements with practical, wearable designs, making them versatile enough for a variety of occasions.
In keeping with the theme of cross-generational appeal, the collection also features online exclusives for babies and toddlers. These pieces, which include mini versions of the women’s fleece and outerwear styles, allow Gap to extend the collaboration’s reach across age groups. The presence of Sandy Liang’s young son, Rainer, in the campaign further underscores the generational inclusivity of the collection.
Timeless Appeal Meets Modern Sensibilities
The overall aesthetic of the collection speaks to a desire to make everyday pieces feel special, while still being wearable and versatile. By taking classic Gap items such as denim, fleece, and outerwear, and reimagining them through a modern lens, Sandy Liang has created a collection that honors Gap’s iconic styles while pushing the envelope in terms of feminine expression.
Liang’s approach is designed to resonate with women of all ages, from those who grew up wearing Gap in the ’90s to younger generations who may be discovering the brand for the first time. Gap’s decision to collaborate with Sandy Liang speaks to the retailer’s evolving understanding of culture and style, ensuring that it remains relevant in today’s fashion conversation. The collection offers a reflection of the current fashion landscape, where brands seek to connect with consumers on a deeper, more personal level.
Incorporating elements of nostalgia with an eye toward modern femininity, the collaboration blends playfulness with sophistication. The designs range from youthful and whimsical to more elevated and mature, making the collection versatile enough to cater to a wide range of fashion tastes. Whether it’s a denim skirt with pleats or a cozy, oversized hoodie with a bold logo, the collection speaks to the spirit of reinvention while celebrating timelessness.
Launch Details and Availability
The Gap x Sandy Liang collection will officially launch on October 10, 2025, at 9 a.m. ET. The collection will be available on Gap’s website (gap.com) and at select Gap stores, including The Grove in Los Angeles, Flatiron and Times Square in New York, 2 Folsom in San Francisco, and Tyson’s Corner. The collection will also be available at Liang’s flagship store in New York City, as well as internationally, with availability in markets such as the UK, the Middle East, the Philippines, Mexico, Japan, Taiwan, and more.
Prices for the collection will range from $15 for baby and toddler items to $268 for some of the more premium outerwear pieces, ensuring there is something for every budget. The full collection will also be available on international sites such as Zalando, expanding its reach to a global audience.
A Final Word
The Gap x Sandy Liang collection is more than just a collaboration between two names in fashion. It represents a merging of past and present, of nostalgia and innovation, and of femininity and self-expression. With its playful motifs, timeless designs, and cross-generational appeal, the collection is poised to make a significant impact on both fashion lovers and those who seek comfort with a touch of style. For Sandy Liang, this collaboration is a dream realized, offering a chance to revisit her roots while presenting her vision of what modern girlhood looks like today. For Gap, it’s yet another step forward in its mission to stay culturally relevant in an ever-changing world of fashion.
