Halloween is synonymous with costumes, spooky decorations, and, of course, candy. For many, the tradition of handing out sweets to trick-or-treaters is a highlight of the season. However, with all the excitement and a stream of eager trick-or-treaters, there’s always the risk of running out of candy midway through the night, potentially leaving you with empty bowls and disappointed kids. But worry no more—M&M’s is here to help!
For the third consecutive year, M&M’s is once again offering its Halloween Rescue Squad, a program designed to save households from the dreaded Halloween candy shortage. If you find yourself in need of a candy refill on Halloween night, M&M’s is offering to send a free delivery to your door in partnership with Gopuff, bringing you more candy to keep the fun and celebrations going.
Here’s everything you need to know about how M&M’s Halloween Rescue Squad works, what’s new for 2025, and how you can participate in this sweet deal.
How the M&M’s Halloween Rescue Squad Works
M&M’s Halloween Rescue Squad is a one-day-only event aimed at ensuring households have enough candy to keep up with the constant flow of trick-or-treaters on Halloween night. Starting at 5 p.m. on October 31, the Rescue Squad will be available to deliver free candy refills to homes across the country. This year’s event promises to be bigger and better than ever, especially with Halloween falling on a Friday, which typically sees more trick-or-treaters than other years.
Here’s a breakdown of how you can participate in the Halloween Rescue Squad program:
- Location Requirements: To participate, you must be in a Gopuff delivery area. Gopuff is a popular on-demand delivery service that partners with M&M’s to provide fast, efficient candy delivery.
- Submit Your Request: Once you confirm that you are in a Gopuff delivery area, visit the official Halloween Rescue Squad page at MMS.com/rescue-squad. There, you’ll find a simple button labeled “Learn More” that will direct you to the request submission form.
- Candy Delivered to Your Door: After submitting your request, M&M’s will send out a refill of candy, delivered right to your doorstep, in under an hour. The delivery service is available while supplies last, so be sure to act quickly when you’re running low on candy.
M&M’s is aiming to make sure no household runs out of sweets this Halloween, ensuring that every trick-or-treater is satisfied and every candy bowl stays full throughout the night.
What’s New This Year?
M&M’s is rolling out some exciting new features and offers for the Halloween Rescue Squad program in 2025, including exclusive kits and extra candy supplies to meet the higher demand.
Treat & Greet Kits
One of the standout features of this year’s Halloween Rescue Squad is the launch of M&M’s Treat & Greet kits, which will be available starting on October 10 at 10 a.m. ET while supplies last. These exclusive kits are designed to make Halloween even more fun, featuring:
- M&M’s T-shirt
- Festive Candy Bowl for serving your treats
- A supply of M&M’s candy to start your Halloween off right
- Other fun goodies to enhance your Halloween spirit
To enter for a chance to win one of these limited-edition kits, customers can visit the official MMS.com/rescue-squad page and submit their information. This is a great way to prepare for Halloween and get your hands on some extra M&M’s swag.
More Candy for Halloween Friday Night
Halloween 2025 falls on a Friday, which means the festivities are expected to last longer and attract more trick-or-treaters than usual. In response, M&M’s is giving away more candy than ever before to keep up with the demand. This year, with the likelihood of a larger turnout of Halloween revelers, M&M’s is anticipating that more households will need help keeping their candy bowls full. The Halloween Rescue Squad program is ready to accommodate this larger-than-normal crowd and ensure that the fun continues without interruption.
Tim LeBel, the president of sales and chief Halloween officer at Mars Wrigley North America, commented, “Nothing is scarier than an empty candy bowl on Halloween night, but M&M’s has your back if you run out — so you can keep the FUN and celebrations going.” With M&M’s stepping up to the plate, households across the country will have the candy they need to keep up with the ghoulish demand.
Why the Halloween Rescue Squad is So Popular
In recent years, M&M’s Halloween Rescue Squad has become an annual favorite, offering a unique and fun solution to a common Halloween dilemma: running out of candy. For parents and homeowners who look forward to handing out treats, there is nothing worse than realizing halfway through the night that you’ve exhausted your candy supply. The Halloween Rescue Squad program ensures that you never have to experience that moment of panic.
The initiative not only helps alleviate the stress of running out of candy, but it also reinforces M&M’s reputation as a fun, engaging, and community-oriented brand. By offering free deliveries of candy, M&M’s is connecting with consumers in a way that goes beyond just selling products — it’s about creating a memorable Halloween experience for everyone.
How M&M’s Has Adapted to Changing Trends in Halloween Candy
M&M’s has long been a favorite choice for Halloween candy, but the company’s commitment to making the Halloween season even more enjoyable for its customers has made them a standout in the industry. This year’s Halloween Rescue Squad is a perfect example of how brands are adapting to consumer needs and changing trends. M&M’s is tapping into the growing trend of on-demand delivery services and leveraging partnerships with platforms like Gopuff to ensure that candy arrives on time, every time.
Furthermore, by adding elements like the Treat & Greet kits and providing even more candy for those larger Friday crowds, M&M’s is creating an even more immersive experience that customers can look forward to each year.
Conclusion: A Sweet Solution for Halloween Candy Shortages
Halloween 2025 is shaping up to be an exciting and sweet-filled evening for trick-or-treaters, and M&M’s is leading the way with its innovative Halloween Rescue Squad program. Whether you’re running low on candy or just want to make sure your household is stocked up, M&M’s is here to save the day with quick, free candy deliveries.
With the new Treat & Greet kits, increased candy supplies for Friday night, and a continued commitment to fun and convenience, M&M’s ensures that this Halloween will be one to remember — with plenty of treats to go around. Don’t miss out on this sweet deal; head to MMS.com/rescue-squad today and get ready for a candy-filled Halloween!
