Bridal designer Ines Di Santo has just unveiled a stunning collaboration that combines the magic of Broadway with the elegance of wedding fashion. Ahead of the highly anticipated premiere of Wicked: For Good on November 17, Di Santo is debuting a five-piece bridal capsule collection inspired by the beloved musical, offering brides a chance to embody the characters of Glinda and Elphaba on their big day. The collection will make its official debut on October 14 at New York Bridal Fashion Week (NYBFW) in downtown Manhattan, where it will captivate audiences with its whimsical designs, enchanted detailing, and fairy-tale charm.
A Dream Collaboration Born from Broadway Magic
The collaboration between Ines Di Santo and Wicked: For Good began with an unexpected offer. Universal Pictures, which holds the rights to Wicked, approached Di Santo’s daughter and managing partner Veronica about designing a wedding dress for Ariana Grande, who portrays Glinda in the upcoming film. Veronica, a longtime fan of the musical, was thrilled by the opportunity and secretly took her mother to see the movie before revealing the news. As Di Santo recalled, “I left the theater brimming with ideas,” and immediately began planning how she could bring the essence of Wicked to life through her bridal designs.
While Di Santo’s initial involvement was to design a gown for the iconic wedding scene in the Wicked sequel, she quickly saw an opportunity to create a full bridal collection inspired by the themes of the musical. The result is a dazzling five-piece capsule that captures the contrasting personalities of the two main characters—Glinda, the bubbly and sweet witch of the North, and Elphaba, the misunderstood and rebellious witch of the West.
“Wicked: For Good” Bridal Capsule: A Deep Dive Into the Characters
In creating the Wicked: For Good bridal collection, Ines Di Santo immersed herself in the world of Oz, drawing inspiration from the scenography, colors, and core characteristics of Glinda and Elphaba. The two characters, known for their vibrant personalities and emotional arcs in Wicked, served as the perfect muse for Di Santo’s dramatic yet romantic designs.
- The Glinda Gown: True to Glinda’s character, the gown dedicated to her is an ethereal masterpiece. This saccharine creation features a soft, cloud-like pink tulle layered with delicate iridescent butterflies, capturing the essence of Glinda’s sweet and fairy-like persona. The whimsical use of light, airy fabrics evokes a sense of magic and wonder, reminiscent of Glinda’s role as the beloved, bubbly “Good Witch.”
- The Elphaba Gown: In stark contrast to Glinda’s sweetness, the Elphaba gown is a statement of boldness and allure. Di Santo’s creation for the dark witch is a femme-fatale-inspired fishtail silhouette in rich emerald green, designed to reflect Elphaba’s powerful and rebellious nature. The gown features a dramatic feathered cape, evoking Elphaba’s mysterious aura and the fierceness she exudes. With its captivating details and bold color palette, the Elphaba gown is designed for the bride who isn’t afraid to make a statement.
- The Traditional Gowns: The remaining three dresses in the collection are more traditional in white, yet still carry the fantastical spirit of Wicked. Each gown is embellished with intricate details that blend the iconic pink and green hues of Glinda and Elphaba, with touches of gold to represent the Yellow Brick Road—a symbol of the characters’ journeys. The embellishments make these gowns feel both regal and enchanted, perfect for brides seeking a more classic, yet still magical, look.
Ines Di Santo’s Wicked: For Good collection thus perfectly blends fantasy and reality, offering a variety of styles for brides who want to infuse their weddings with a sense of otherworldly elegance.
Bridal Fashion Trends: The Rise of Fairy-Tale Weddings
The influence of Wicked and similar fantasy narratives is reflective of a broader trend in the bridal market: the increasing desire for brides to transform their weddings into grand, fairy-tale events. As Di Santo points out, elaborate themes inspired by theatrical productions or classic fairy tales are gaining traction. Couples are seeking to create unforgettable experiences that transport their guests into a world of magic, whether that means turning their ceremony into an enchanted forest or hosting their celebration in a sprawling castle.
“The dress plays a key role in bringing that dream to life,” says Di Santo, emphasizing that the right gown can truly elevate the atmosphere of a wedding, turning it into a cinematic experience. The Wicked: For Good collection is tailor-made for these fantasy-inspired weddings, offering brides the chance to step into a world of magic and spectacle, while still maintaining the sophistication and luxury that Di Santo is known for.
A Bridal Capsule Built for Iconic Weddings
For brides who dream of feeling like they’ve stepped into a Broadway production on their wedding day, the Wicked: For Good capsule offers the perfect solution. The collection is designed to suit a wide variety of wedding venues and settings, from intimate ceremonies in charming chapels to grand celebrations in luxurious ballrooms or outdoor gardens.
Brides will have the opportunity to purchase these exclusive gowns in early 2026, with retailers receiving stock pieces by April of that year. This timing aligns perfectly for summer weddings, when brides will have a chance to walk down the aisle in a gown that echoes the magic of Wicked and brings a touch of Broadway glamour to their celebration.
The Backstory: A Mother-Daughter Collaboration
What makes the Wicked: For Good capsule even more special is the personal backstory behind its creation. Ines Di Santo and her daughter Veronica share a strong bond both professionally and personally, and it was Veronica’s passion for Wicked that ultimately led to the collaboration with Universal Pictures. The project became a labor of love for both women, and Ines Di Santo’s emotional response to the film reflects her deep connection to the characters and the imaginative process that brought the collection to life.
Veronica’s role as the managing partner of the brand has been pivotal in taking Ines Di Santo’s vision to new heights, and their partnership is a testament to the power of family collaboration in the world of luxury fashion.
What’s Next for Ines Di Santo?
Looking ahead, Ines Di Santo continues to evolve as a bridal designer, staying attuned to trends while also maintaining her brand’s dedication to craftsmanship and timeless elegance. The Wicked: For Good bridal collection will no doubt be a major highlight of the 2026 bridal season, with brides eager to channel the magic of Glinda and Elphaba in their own weddings. As the brand expands its reach and captures the hearts of brides across the world, Di Santo’s fairy-tale-inspired designs will continue to enchant and inspire.
With her latest collection, Ines Di Santo proves once again that bridal fashion is not just about the dress—it’s about creating a dream, a story, and a moment that will be remembered forever.
